Honda to Suppliers: Flexibility Fundamental to Survival

60 Suppliers Receive Awards for Quality, Productivity and On-time Delivery

BIRMINGHAM, Ala., April 16, 2009 – Honda leaders shared their direction for overcoming the difficult economy at the company’s annual supplier conference Thursday, saying that this time of challenging business conditions provides a unique opportunity to increase flexibility and make significant operational improvements.

Larry Jutte (right), Honda of America senior vice president and head of the company’s North American purchasing operations, talks with Otis Johnson (center) and Robbie Deason (left), both of HMA supplier Gulf Shore Assemblies, at the conference.

Honda also recognized 60 of its suppliers for their top performance last year in the critical areas of quality, on-time parts delivery and productivity improvements. With one triple and 10 double award recipients, Honda presented 72 awards to its North American parts suppliers, including KTH Leesburg Products in Leesburg and McCord Leakless Sealing Corp. in Athens.

KTH and McCord Leakless provide parts for Honda plants in North America, including Honda’s automotive and engine plant in Lincoln. KTH produces steel stampings and was recognized for its delivery performance. McCord Leakless produces gaskets and was honored for its quality performance.

“Even though economic conditions continue to challenge the automobile industry, Honda is working closely with our supplier partners locally and in North America to carefully manage our business and strategically meet the needs of our customers,” said Mike Lapham, purchasing manager for Honda’s Alabama operations.

Honda expects the market to strengthen in the future, according to Lapham. “The production adjustments that Honda and its suppliers are making will better position Honda to meet customer needs during an economic recovery,” Lapham said.

It is important to move forward with a long-term viewpoint, while also taking action with speed and decisiveness in the current market situation, added Larry Jutte, Honda of America senior vice president and head of the company’s North American purchasing operations.

“In North America, Honda and our suppliers have implemented production adjustments that would have been unimaginable even six months ago,” he said. “The decisions we have made, including moving product mix between plants, are the result of careful and strategic management. The concept of speed and flexibility is an undercurrent running throughout our entire production network in North America.”

Honda implemented its flexible manufacturing system nearly a decade ago to speed response to customers. At that time, Jutte said, the characteristics of speed and flexibility were considered something of a luxury. “Now it is a fundamental requirement for survival,” he said.

Using its flexibility, Honda recently transferred the Ridgeline pickup truck from Canada to Alabama and moved Civic production from Ohio to its new plant in Indiana. This summer, V-6 Accord sedan production will begin at Honda Manufacturing of Alabama as Honda increases production of four-cylinder Accords in Ohio and reduces the number imported from Japan.

In 2008, Honda plants produced 1.42 million passenger cars and light trucks in North America, including 987,000 in the United States, 383,000 in Canada and 51,000 in Mexico. The company purchased a record $19.5 billion in parts and materials from 620 North American suppliers in 2008 as well.

This year marks the 50th anniversary of the establishment of American Honda Motor Co., Inc., Honda’s first overseas subsidiary. Honda began U.S. motorcycle production nearly 30 years ago in Ohio in 1979, and U.S. automobile production in 1982. The company has invested more than $10.6 billion in its North America operations, including 16 major manufacturing facilities employing more than 34,000 associates. In the U.S. Honda produces automobiles, motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines, and other power equipment products. In January, Honda produced its 20 millionth automobile in North America.

Media Content

The item you are requesting to download or view is available only to members of the media. If you have already registered, please enter your Email and Password below. Otherwise, complete our registration form and we will email your login information.

Log in

Forgot your password? Reset it now.
Members of the media can register for a new account.

Back to Top